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‘Less Sexy’ Businesses Yield the Greatest Successes
In the realm of entrepreneurship, there’s a common misconception that only high-tech, scalable startups are worth the investment and effort. It is more than a misconception, it’s the hope. No young entrepreneurial person wants to clean people's septic tanks and scale that service to a multimillion-dollar business built on the backs of hard outdoor labour. Instead, the sexy option is to be behind a computer at any hour of the day, anywhere in the world and create a product that will be sold and used digitally as you sit back and count your millions sipping a Pina colada.
However, many “less sexy” businesses — those in industries often overlooked due to their perceived lack of glamour — consistently yield high profitability and stable success. What if you could trade the short-term chance at glamour for the long-term certainty. By delving into what makes a less sexy business we can begin to understand what makes them the most appealing ventures to explore rather than being another hopeful startup founder. Let’s look at how these seemingly mundane niches are lucrative beyond first thought and the ability for them to thrive quietly whilst others scramble loudly for scraps.
