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People Will Engage With Your Content When They Pay For It
I did a subscription audit on myself and it scared me the pattern that emerged.
I have always been of the opinion that because of the high barrier to entry, charging for a service like an app or a course would result in fewer people using the service.
I was right to some extent but oh so wrong in others.
The first mistake that I made was joining the number of people and the number of users into the same category. When providing a service like this it must be categorised into different buckets. One being the number of people who sign up and two being the number of recurring users.
In practice terms let’s take the example of a free email newsletter and a $5 per month Medium subscription.
I know personally after doing my audit that I am currently subscribed to over 38 free newsletters. A mixture of topics about a range of different aspects of my interests and varying author skill levels. I went through and identified that I only open weekly four of those newsletters. That means that I only engage with it a little over 10% of the newsletters that I chose to subscribe to. Compared to medium which I open and engage with every day.
Now that’s only my anecdotal experience. Which I know is shared amongst the experience of many…
