Reads For The Win On Medium

Photo by Luke Chesser on Unsplash

On Medium, both reads and views are important metrics, but they serve different purposes and can provide insights into different aspects of your content’s performance.

Views vs. Reads: Understanding the Difference

• Views: This metric indicates the number of people who have clicked on your article. A high number of views suggests that your headline, image, and introductory text are effective in attracting attention.
• Reads: This metric indicates the number of people who have actually read your article, which is typically measured by how much time a reader spends on the page. A high read count suggests that your content is engaging and holds the reader’s interest.

Why Reads Matter More

While views are important for gauging initial interest, reads are a stronger indicator of content quality and engagement. Here’s why:

• Engagement and Retention: Reads show that people are not just clicking on your article but are actually spending time reading it. This indicates that your content is engaging and relevant to your audience.
• Algorithmic Boost: Medium’s algorithm favors articles with higher read ratios (reads/views). If a high percentage of viewers are reading your article, it signals to Medium that your content…